One of the important parts of starting a new school or continuing to operate an older one is learning how to advertise your school effectively. While there are plenty of ways to promote school events, classes and student activities, it is the school’s reputation that will ultimately carry the weight of how to advertise your school. No matter how much you spend on banners, posters and other school-related advertising materials, it won’t do any good if your school isn’t recognized by prospective students and parents.
- Letter and Email Campaigns
One of the oldest and most effective ways to promote your school is through letter and email campaigns. These can be printed and distributed or simply left in envelopes at school fundraiser events, talent shows, musical recitals or other school-sponsored events. While these do tend to get lost in the mix of school activities, there is still a great deal that can be done to promote your school in this way. Students who receive and open a letter from a student planner or teacher often appreciate this extra bit of information when it comes to choosing their own school activities and clubs to join.
Another classic way to promote your school is through mailing brochures and informational packets. These can be purchased in bulk or purchased per piece, allowing you to customize them to meet your particular needs. Mailing informational packets is especially cost effective as the bulk package can include everything you need to hand out for an entire semester, year or more. There are plenty of ways that you can customize these, so be sure to take some time to think about what kind of information you would like to include.
- The Internet
The internet is also a great place to learn how to advertise your American primary schools in Dubai. There are several websites dedicated solely to schools, which allows you to learn about the different ways to market your school and how to go about advertising to achieve the best results. You may want to find a website that takes a more generic approach to advertising, or one that takes a more specific approach. Either way, you will have plenty of different ways to learn how to advertise your school effectively online.
- Promotional Giveaways
Promotional items are always popular ways to promote an American high school in Dubai. If you don’t already offer them as promotional items for students to give away, consider getting your school affiliated with a company that does.